English-German Translations, UK

Translators’ Column

Transcreation vs translation

Transcreation refers to the translation of adverts and slogans. The purpose of transcreation is not only to transfer the meaning of the original text into another language but also to convey its look and feel. This serves to ensure that it has the same impact on... Read More

Editing and proofreading translations

We all think we know what proofreading is For first-class quality control, when someone writes an article, a proofreader goes through the document. Proofreaders make sure the text is free from typing errors and grammatical mistakes. They should also check that there... Read More

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